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Published October 2026 · Contact
Why Jeremy Scott adidas Sneakers Are Hard to Judge From Photos
Jeremy Scott's work with adidas Originals is some of the most recognisable sneaker design of the last fifteen years: leather high-tops with wings attached to the ankle, plush teddy-bear and poodle heads sitting in the collar, and bold prints on the Instinct and Mad Logo high-tops. The Wings started in 2008 with the first pair, and the later versions changed the base shoe and the wing shape rather than the idea. Wings 3.0 arrived in 2014 on a basketball-style base with layered, pointed wings, and Wings 4.0 followed in May 2022 on the adidas Forum Hi. We have not verified a release year for the Bear, Poodle or Instinct styles from an adidas source, so this guide does not give one.
These pairs are loud, expensive on the resale market and easy to describe, which makes them an obvious target for copies. What makes them hard to check is that the details people look for first, the signature on the heel, the printed insole and the made-in label, are exactly the details that copies reproduce well.
Worth knowing
This guide is built from verified genuine Jeremy Scott pairs in LuxeDetect's authentication archive. We also looked through every confirmed-counterfeit Jeremy Scott pair in the same archive and could not find a visible detail that genuine pairs lack and fakes show, apart from one label observation described below. So this is a reference for what genuine pairs look like, not a real-vs-fake checklist. A matching detail does not prove a pair is genuine.
What the Fakes in Our Archive Copy Well
We compared the fake pairs side by side with the genuine ones, and the fake pairs reproduced all of the following:
- the script "Jeremy Scott" signature moulded into the outsole heel
- the printed "JEREMY SCOTT / NEW YORK / PARIS / BEVERLY HILLS" insole
- the woven tongue label with the line-drawn portrait
- the adidas trefoil and wordmark moulded into the outsole
- a white "MADE IN INDONESIA" label with a "PCI 789002" line, a size grid and a QR-style block
The one careless copy in our archive was different: it carried a barcode label with a date like 06-29-06 and a non-adidas stamp on the insole, which none of the genuine pairs show. The better copies had none of those slips, so none of the marks above is a reason to call a pair genuine. If a listing photo shows them, you have confirmed that the pair is not an obviously careless copy, nothing more. The sections below show what each genuine model looks like so you can spot a pair that is the wrong shape, colourway or construction for what it claims to be.
Wings 2.0: Mesh, Metallics and the Portrait Tongue Tag

The Wings 2.0 pairs we reviewed have the wings attached to the sides of the ankle and are made in a range of materials: black patent leather with reflective mesh, silver mesh, and brightly coloured mesh with a front zip. The tongue carries a woven tag with a line-drawn portrait, sewn in above the size label. This genuine black mesh pair shows a clean, evenly woven portrait and a label that is straight and sharply printed, with "MADE IN INDONESIA" and a line reading "PCI 789002 06/15".
The 2.0 colourways we looked at, including silver, black mesh and a neon yellow zip version, all showed that same layout: portrait tag above, size label below, JEREMY SCOTT printed on the insole. Because the same layout turns up on fakes, treat it as the layout you should see, not as proof.
Wings 3.0: Layered Wings on a Basketball Base

The Wings 3.0 pairs in our records, in black, in the Batman colourway and in gold, share a patent or smooth leather toe, a strap across the ankle and a stack of rubber-like pointed wings. The sole is a basketball-style pattern with a round pivot circle under the ball of the foot.

The heel carries a script "Jeremy Scott" moulded into the rubber, not printed on it, so it should feel pressed into the surface rather than sitting on top. This is true of the fakes we looked at as well, so it is a normal-looking detail, not a test.

Here is something that surprises people. The genuine Wings 3.0 pairs we viewed carry a "MADE IN CHINA" label with an "APE 779001" line, not the Indonesia "PCI 789002" label that the older Wings 2.0, Bear and Poodle pairs show. The Wings 3.0 pairs we looked at, including the gold ones, have a date-like stamp in 2014 or 2015. A fake Wings 3.0 in our archive copied this China label in the same layout, so the label tells you which family of label to expect for the model, but it does not authenticate the pair.
Wings 4.0: The Forum Hi With Drawn Wings

Wings 4.0 is a different shoe. It sits on the adidas Forum Hi, with a flat, drawn wing at the ankle that is outlined in black stitching or print on white leather, and a dotted cupsole pattern under the foot. The genuine pairs we reviewed carry a "MADE IN CHINA" label with an "APE 779001" line and a date-like stamp from late 2021 or early 2022, which fits the May 2022 release. These pairs are recent, so condition will vary, and a very clean or very worn pair is normal for a resale item.
Flames, Mad Logo and the Other Wings Styles

Not every Jeremy Scott pair is a winged shoe. The Flames pair above has flame-shaped wings in orange and black on gold-yellow leather, and a woven tongue tag in black with an orange trefoil. The Mad Logo pair in our records has an oversized embossed trefoil and a textured blue upper with glow-green slime details. These are limited, novelty designs, so the useful check is simple: the colourway, wing shape and materials should match a real release for that model name, and you can compare against adidas and sneaker-database photos.
Bear, Poodle and Instinct: The Plush and Statement Pairs

The Bear pairs have a plush bear head and arms that sit in the collar and a plush upper. The genuine Bear pairs we looked at, in flower print, tinsel silver and camouflage with a small cap, all have a stitched, soft bear and a plain moulded outsole with the signature on the heel. Colourways vary a lot, so check the specific colourway against a known release.

The Poodle is the same idea in pink: curly plush, a poodle head with white goggles, and a hot-pink outsole. The genuine pair we reviewed shows the Indonesia label with a date-like stamp from 2012.

The Instinct high-top is plainer: black leather with white stripes and the adidas name split across the two oversized tongues, so that "adi" sits on the left shoe and "das" on the right. The full name only reads with both shoes side by side, so ask a seller to photograph them together.
The Insole Print

The insole carries "JEREMY SCOTT" large, with "NEW YORK", "BEVERLY HILLS" and "PARIS" set around it, in black, white, gold or red depending on the pair. The print wears away with use on genuine pairs, so a faded insole is normal. Fake pairs in our archive carry the same print, so a crisp insole is not a test either.
One Label Observation, Not a Rule
Worth knowing
Several fake-labelled pairs in our archive, across bear, gold, silver, black, flag-print and leopard styles and in different sizes, carry a label with the same "PCI 789002 06/10" line and the same number after the "#" (102017083), even though the article code and size on each label differ. The genuine labels we viewed show a different "#" number for each model and size, and none of them carries a 06/10 stamp. We saw this on fake-labelled pairs only, but our genuine sample is small and a genuine pair we have not seen could carry the same label, so treat it as one observation to follow up on, not as a way to tell. Copiers can also change a number once it is known.
When to Get a Professional Opinion
Because the signature, insole, portrait tag and label are all copied, the decision on a Jeremy Scott pair comes down to construction and material details that a few listing photos rarely settle. Pairs are also old enough that wear, yellowed soles and replaced laces make an in-hand check harder. If a pair costs real money, get it checked before you pay. LuxeDetect's sneaker authentication starts from $9, and an expert reviews your photos against verified pairs and returns a written verdict. Send both shoes from the side, the tongue and its tag, the lifted insole, the size label and the outsole. See also our Adidas Samba guide for adidas tongue-label logic and our general sneaker authentication guide.
A code that checks out doesn't prove the item is real. Counterfeiters copy genuine codes.
Our authenticators check the labels, stitching, sole and box of your Adidas against verified references, from $9. You get a verdict within 24 hours, and a Certificate of Authenticity if the item passes.
Authenticate My Adidas →FAQ
How can I tell if my Jeremy Scott adidas Wings are real?
No single detail settles it. The signature on the heel, the printed insole, the portrait tongue tag and the made-in label are all copied by fakes we have seen, so the better route is to confirm the colourway and wing style are a real release and then have the pair checked from clear photos.
Does a "Jeremy Scott" signature on the heel prove they are real?
No. The script signature is moulded into the heel on genuine pairs, and the fake pairs we reviewed copied it. It is a detail you should see, not a detail that proves anything.
Are Jeremy Scott adidas made in Indonesia or China?
Both, depending on the model. The Wings 2.0, Bear, Poodle and Instinct pairs we viewed carry "MADE IN INDONESIA", while the Wings 3.0 and Wings 4.0 pairs carry "MADE IN CHINA". A made-in line is not a test on its own, because fakes copy the label.
What does "PCI 789002" mean on the label?
We do not know, and we have not found an adidas source that explains it. On genuine pairs in our records it appears on the Indonesia labels and "APE 779001" appears on the China labels, so we treat both as label formats rather than codes to decode.
What year did the adidas Wings come out?
Reliable sources date Wings 1.0 to 2008, Wings 3.0 to 2014 and Wings 4.0 to May 2022. Sources disagree on the Wings 2.0 year, and we could not confirm a release year for the Bear or Poodle, so we do not state one.
Is the date stamp on the label the production date?
It looks like a month and year, for example 08/14 on a Wings 3.0, but we have no adidas source that says so. Read it as a stamp that should fit the model's era, not as a decoder. Be cautious of one that is far earlier than the model's known release.
Can I authenticate Jeremy Scott adidas from photos?
Yes, to a point. Photos of the full side view, tongue tag, insole, size label and outsole let an authenticator compare the pair with verified references. Worn pairs and fakes that copy the marks above are harder, so a professional review is the safer route on an expensive pair.





